Beta testing open — Join now

We craft
mobile games
people love

RDD-Labs is a hybrid-casual game studio building addictive, beautifully designed mobile experiences. From satisfying simulations to world-class mobile design — we ship fast and play hard.

Partner With Us Join Beta
🚀 Android Launch Countdown
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COLOR
DRAIN
Mobile First Hybrid-Casual Satisfying Simulation Hybrid-Casual Studio Made in Israel Polish & Feel Est. 2025 Ship Fast Play Hard Mobile First Hybrid-Casual Satisfying Simulation Hybrid-Casual Studio Made in Israel Polish & Feel Est. 2025 Ship Fast Play Hard
40+
UI/UX Optimizations
20
Launch Levels
< 50ms
Server Response
24/7
Real-Time Backend
What We Do
Building games that
stick with you

We specialize in mobile games that are easy to pick up but hard to put down. Clean design meets addictive mechanics — every pixel and millisecond is intentional.

🎯
Hybrid-Casual Core
Simple, intuitive gameplay loops that anyone can learn in seconds. One-tap mechanics, zero friction.
📊
Robust LiveOps & Analytics
Scalable backend infrastructure to track player retention, optimize levels in real-time, and lay the groundwork for future titles.
🎨
Polished UI/UX
Every screen is designed with care — satisfying animations, clear feedback, and seamless flow between states.
📈
Virality Mechanics
Built-in sharing, challenges, and social competition loops that drive organic growth from day one.
🧪
Rapid Prototyping
From concept to playable in days, not months. We validate fast and iterate relentlessly based on data.
🛠
Full Stack
Unity frontend, Node.js backend, GitHub-driven CI/CD. Complete infrastructure for scale from launch.
Game Features
What makes Color Drain
so addictive
🎯
One-Touch Gameplay
Tap and drag to vacuum color stains across 3D low-poly city dioramas. Intuitive controls that feel natural from the very first second.
⏱
Race Against Time
Each level has a countdown timer. Drain the full surface before it hits zero to complete the level.
⭐
3-Star Rating
Stars are earned based on time remaining when you finish. Drain faster, earn more stars, perfect your runs.
📺
Second Chance
Timer up? Watch a short rewarded ad for +15 seconds. One last shot to drain that final stubborn corner.
🏙
2 Chapters, 20 Levels
Launch content: 2 hand-crafted chapters with 10 levels each. Chapter 2 unlocks after earning 15 stars in Chapter 1.
🌆
City Restoration
Your cumulative drain progress feeds the city restoration meta-bar on the main menu. Watch the city come back to life.
🎨
Nozzle Skins
Cosmetic vacuum skins change how your nozzle looks. Pure style, zero gameplay impact. One-time $1.99 IAP.
🚫
Remove Ads
One-time $2.99 purchase removes all interstitial ads permanently. No subscription, no tricks, no dark patterns.
Screenshots
Every screen, polished
to perfection

9 unique screens, 40 UI optimizations, endless micro-interactions.

COLOR
DRAIN
Splash Screen
▶
PLAY!
Main Menu
1
2
3
4
5
🔒
Level Select
Gameplay
🏆
★★★
COMPLETE
Win Screen
Target Metrics
Built to
perform.

Every design decision is benchmarked against three KPIs that define sustainable growth at scale.

Cost Per Install
< $0.35
Target CPI
Creative rotation and low-CPM ad inventory keep acquisition costs well below category average — maintaining positive ROI from day one.
Industry avg: $0.50 – $1.20
Day-1 Retention
> 40%
D1 Retention
First-session hook loop and level pacing engineered to drive same-day return — benchmarked above the hybrid-casual industry standard.
Industry avg: 25 – 35%
Avg. Session Time
> 15 Min
Session Length
Satisfying progression keeps players in flow state — maximizing ad impressions per session and rewarded video CTR for consistent monetization.
Industry avg: 5 – 10 min
Tech Stack
Built on solid
foundations

The right tool for every layer — from pixel-perfect rendering to sub-50ms server responses.

🎮
Unity
Cross-platform game engine for iOS & Android with C# scripting. unity.com
⚙️
C#
Core game logic, architecture patterns, and performance-critical code
🟢
Node.js
Event-driven backend powering real-time analytics pipelines and secure cloud-based player progression
📊
Analytics
Real-time player behavior tracking, session analytics, and funnel monitoring to optimize levels and monetization
🐙
GitHub
Version control, branch-based CI/CD, and collaborative development workflow — every push auto-deploys to production
🗄
PostgreSQL
Persistent storage for player profiles, progression, and analytics
☁️
Cloud Infra
Auto-scaling with CI/CD pipelines, monitoring, zero-downtime deploys
🤖
AI Tools
AI-assisted asset generation, level balancing, and behavior analytics
Roadmap
Color Drain development

From first Unity prototype to tester release in mid-2026 — here's our journey.

2025 — Complete
Pre-Production
Concept validated, Unity project initialized, art direction locked. Core vacuum drain mechanic prototyped and playtested. Low-poly city diorama pipeline established.
✓ Concept✓ Unity Setup✓ Art Direction
Q1 2026 — Complete
Core Development
Full gameplay loop built in Unity. Vacuum physics, 3D low-poly rendering pipeline, level-select system, and star-rating logic all implemented and stable.
✓ Gameplay Loop✓ Level System✓ Core Physics
Q2 2026 — In Progress
UI/UX & Content Build
Refining the hybrid-casual UI flow and core game loop. Designing satisfying levels with dynamic progression. Integrating monetization SDKs and core analytics to track player behavior.
◉ UI/UX Polish◉ Level Design◉ Ads & Analytics
Mid 2026 — Upcoming
Tester Release
Color Drain shipped to select testers via Firebase App Distribution and TestFlight. Focused bug-fix sprints, performance profiling, balance tuning, and crash reporting integration.
○ Firebase Dist.○ TestFlight○ Balance Tuning
⏱ Tester release in:
--days
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Q3–Q4 2026 — Upcoming
Public Launch
Color Drain goes live on Google Play (Android first). iOS App Store submission follows. Marketing push, influencer partnerships, ASO optimisation, and UA campaigns.
○ Google Play○ App Store○ UA Push
🚀 Public launch in:
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The Team
Small crew,
big output

Two builders with complementary skills. Every person wears many hats.

🎨
Daniel
Co-Founder · Design Lead
Co-developer, Lead Designer, UI/UX, Project Manager, marketing, monetization & business strategy. The creative engine behind every pixel.
⚙️
Dary
Co-Founder · Lead Developer
Heavy Unity/C# development, core architecture, backend infrastructure, complex systems, and DevSecOps. The engineering backbone of the studio.
About RDD Labs
RDD Labs —
Hybrid-Casual Game Studio

Founded in 2025, RDD Labs is a hybrid-casual game studio based in Israel. We combine design obsession with engineering depth to build mobile games that punch above their weight.

We research what players love, design experiences they can't put down, and develop robust systems that scale from day one.

2025
Year Founded
🇮🇱
Based in Israel
2
Team Members
∞
Ambition Level
1
Game in Development
7
Days a Week, Building
Our Principles
How we build
🚀
Ship Fast
Ideas are cheap, execution is everything. We prototype in days, validate with data, and iterate relentlessly.
🔬
Obsess Over Details
From the ripple effect on a button tap to server response latency — every detail matters. Polish is the product.
🎮
Player First
Every decision starts with the player experience. Monetization serves gameplay, not the other way around.
📊
Data-Driven
Retention curves, session lengths, conversion funnels. Gut feelings start conversations; data ends them.
🤝
Stay Lean
Small team, big leverage. AI tools, automation, and smart architecture to punch 10x above our weight.
🌍
Think Global
Built in Israel, played everywhere. From day one, we design for global audiences with localization in mind.
FAQ
Common questions
When will Color Drain be available? +
We're currently in closed beta testing. Color Drain is launching first on Android (Google Play) in 2026. iOS (App Store) follows approximately 2 months later. Sign up for our newsletter to be the first to know!
Is the game free to play? +
Yes! Color Drain will be free to download and play. The game includes optional in-app purchases for cosmetic items and an optional ad-free upgrade, but all core content is fully accessible without paying.
What platforms will it support? +
Color Drain launches first on Android (Google Play). iOS (iPhone and iPad) is coming approximately 2 months after the Android launch. We're building with Unity for cross-platform compatibility and a smooth experience on both.
Is there multiplayer or leaderboards? +
Color Drain is single-player — pure you vs. the clock. There is no real-time multiplayer, but the game features a ranking system, so you can climb the ranks as you improve. More social and competitive features may arrive in post-launch updates.
Is RDD-Labs hiring? +
We're a lean two-person team right now, but always open to meeting talented people. If you're passionate about mobile games, drop us a line at support@rdd-labs.com.
Can I invest or partner with RDD-Labs? +
We're open to conversations with partners, publishers, and investors who share our vision. Reach out through the contact section below and let's talk.
Is RDD Labs related to RDD Lab, Inc. or other "RDD" organizations? +
No. RDD Labs (rdd-labs.com) is an independent hybrid-casual mobile game studio founded in 2025 and based in Israel — we make video games like Color Drain. We are not affiliated with RDD Lab, Inc. (rddlab.com), a chemical research and manufacturing company in Taiwan, or with any other laboratory, cybersecurity platform, or research organization that shares a similar name.
For Investors & Partners
Partner With RDD Labs

We're open to conversations with investors, publishers, and strategic partners who share our vision. Request our pitch deck or drop us a line — let's build something great together.

or sign up for launch updates

Or reach us directly at support@rdd-labs.com